Agile decision-making in a data-rich, hyperfast world
The average person makes at least 33,000 decisions every day, according to Harvard Business Review. This number skyrockets for executives, where the wrong — or delayed — choice could have huge implications for their business and customers. Every good decision requires information, but the challenge in today’s world is not a lack of information, it’s the judgment to use it.
We’re bringing together a select group of marketing executives and CEOs for a dynamic presentation by the authors of Decisions Over Decimals: Striking the Balance Between Intuition and Information.
What to expect
An entertaining and noteworthy session on mastering the art of data-based decision-making.
Catalytic collaboration with fellow leaders in breakout groups for shared learning.
Real-time, actionable examples of data-based decision-making for your marketing strategy.
Cocktails and conversations with your peers to end the day.
We know you will return to your organization inspired, with new tools to lead change and elevate your brand.
Your first decision
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Meet the panelists
This team of seasoned executives and educators specializes in teaching business leaders how to find answers and make high-impact, confident decisions using the best available data — without going to math camp.
Oded Netzer
Vice Dean of Research and Professor of Business, Columbia Business School
Oded Netzer is the vice dean of research and the Arthur J. Samberg Professor of Business at Columbia Business School, an affiliate of the Columbia Data Science Institute, and an Amazon Scholar. He is a world-renowned expert in data-driven decision-making and extracting meaningful insights from data.
Paul Magnone
Adjunct Professor of Business, Columbia Business School | Google
Paul Magnone is head of Global Strategic Alliances at Google and an adjunct faculty member at Columbia University. He is a leader in using technology and innovation to create and develop growth strategies for businesses.
Christopher Frank
Adjunct Professor of Business, Columbia Business School | American Express
Christopher Frank is a VP in the Global Advertising and Brand Management team at American Express and an adjunct professor at Columbia University. He is a senior strategist at the intersection of marketing, analytics, and commerce, developing strategies for B2B and B2C products in global markets.
John Gardner
President and CEO, Luckie & Co.
John Gardner is president and CEO of Luckie and a champion of data-driven marketing. He has spent his entire career at the intersection of marketing, technology, and data, using analytics and intelligence to fuel marketing programs that solve real business challenges.
Connect with peers
Our invited guests are from a diverse range of industries and backgrounds. This event is an opportunity to share insights, connect, and collaborate with peers who face similar business challenges.
Bill Garner
Executive Director, Marketing
Robert Dimson
AVP, Product Marketing
Jesslyn Rollins
CEO / Founder
Carol Glass
Marketing Department Manager
Jacyln Adams
Head of Global Loyalty Marketing & Channel Planning
Rachel Silaski
Lead Insights Analyst, Customer & Market Insights
Brian Green
Director of Brand and Creative
Tripp McLaughlin
Chief Marketing Officer
Jeff Gray
Founding Partner
Jayna Leach
SVP, Chief Marketing Officer
Melissa Wendt
Senior Director, Brand & Product
Paula Drake
EVP, Chief Marketing and Communications Officer
Tim Deighton
SVP, Head of Brand Strategy and Content Production
Adam Forrand
President/CEO
Ben Seals
CEO
Jonathan Razzano
Director of Marketing
Liz Bittner
President & CEO
Briana B McClendon
Brand Manager
Elevate marketing decisioning
The Luckie 4iQ diagnostic tool evaluates various aspect of your marketing efforts by identifying opportunities for growth and improvement across four critical areas of marketing success: Intelligence, Individualization, Integration, and Inspiration.
The tool ranks current performance and desired future state across multiple questions in each category. Scores are mapped to actionable steps and arranged based on impact, creating a road map for ways to enhance your marketing efforts.
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Join us at the Delta Flight Museum’s 747 Experience. Connect with industry leaders from diverse fields and engage in insightful discussions for smarter decision-making.
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